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Local Searches Lead 50% Of Mobile Visitors To Visit Stores Within 1 Day
Google's research into local search states “50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on computer/tablet did the same.” Local search drives traffic.
Local Listings are Important
In the same study, Google found that consumers have a clear preference when it comes to having ads customized to their surroundings. They found that:
-67% of smartphone users want ads customized via city and location, and 61% want ads customized to their immediate surroundings.
-61% use the address or phone number in the ad.
-68% use the “Get Directions” or “Call” buttons on their devices. So, for best results, be sure to add your location and to use location extensions.
SEM, Mobile Growing
In addition, the strong shift to mobile (over 63% forecast in 2017) caught many off-guard, and enterprise marketers have bid up prices for paid mobile search.
It’s NOT Lonely at the Top!
Findings from online ad network Chitika confirm it’s very important to rank at or near the top. According to the study, the top listing in Google’s organic search results receives 33% of the traffic, compared to 18% for the second position, dropping to 11% for #3. The news is much worse if you are on Page 2, as Page 1 gets 92% of the traffic.
“While being the number one result on a Google search results page is obviously important, these numbers show just how big of an advantage websites of this type have over any competitors listed below them. searchenginewatch.com
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